From basic to advance The full 2015 seo tutorial

From newbie to expert The complete 2015 SEO Guide: 

Important: WE LOVE GOOGLE, i personally RESPECT matt cutts.

If you one of all those care about SEO (search engine optimization) and SERF (search engine ranking factors) first thing you need to learn about SEO is to be up to date. SEO changes and why? Because Google update his ranking factors every year and why that? Because Google like any another site want to provide a better service to his searchers and for that he change the ranking factors a lot and if you care you need to be up to date with Google updates. And here we go from Josh Bachynski to provide you the fully SEO 2015 guide. So, are you ready to begin? 

Content includes:

• Introduction.
• Ye Olde on page SEO.
• Important 2015 SEO notes and tips.
• Get more clicks.
• What was the best ALGO change in the last two years?
• Don't forget: SCHEMA Gets BIG Results
• Structured Data Tips.
• What PIGEON really is?
• Exactly what social factors help?
• BackLinks that Google trust.
• BackLinks that Google 90% ignore.
• How to get trusted BackLinks?
• Why to use sandbox while Google ignoring them?
• What SEO would share their own site examples? (video only)
• Social profile proof! ... show you are real to Google.
• Atom bomb for 2015 SEO!
• 2015 SEO Formula.
• Panda Single BIGGEST Demoter Algo Moving forward.
• DO and DON'T!
• Penguin: "web spam" or "over-optimization" algo.
• Payday loans.
• Paid links, affiliate links, advertorials.
• Duplicate content Problems.
• Duplicate content tips.
• Negative SEO. (video only)
• How to protect yourself from negative SEO?

Introduction:

SEO is not dead in 2015, in fact SEO is very tasty specially with the new updates that we will show you in this course. But, ofcourse the difficult always in the details. So, lets look at this details. Lets look at the Positives ranking factors then the negatives ranking factors.

Ye Olde on page SEO:

• On page SEO for 2015: Research topics.
• On Page SEO for 2015: Make your pages.

On page SEO for 2015: Research topics

• What do people search most?
• Haven't done KW research recently? Do it again.

What do people search most?

• Use keyword planner in your analytics.
• Go broad match for page topics.
• Select for your area.
• Watch for mobile vs. desktop traffic.

Go broad match for page topics:

• Use exact match from that list only in natural.

On Page SEO for 2015: Make your pages.

• One topic per page, EMQ still better if natural.
• URL or title, H1-H4 and content... (EMD Risky)
• Write for humans - be precise, not repetitive.
• Use title and description for CTR (only 49 chars or so).
• Stay fresh.

Stay fresh:

• Update regularly, Have an "updated on".
• Current copyrights.
• Year in title tag if room.

Important 2015 SEO notes and tips:

• More pages = More rankings.
• Sculpt your PR to top pages.
• Loses pages = Lose rankings (INC URL)
• SERP CTR Matters.

SERP CTR Matters:

• More traffic now!
• Better title and description = Better conversion and panda defense.
• Better CTR = Better rankings.

Get more clicks:

• Find your CTR: WMT --> Search queries --> Top pages.
• Check how it looks: Adpreview or Google SERP emulator.
• Differentiate yourself: if they look like (Red apples | Red apple...) Stand out with this: Wow! get top red apples!
• Always use the power words: you, free, now, new, because.

What was the best ALGO change in the last two years?

Humming BIRD. Since humming BIRD, Google Does not rank "Web Pages", It ranks entities that have an associated URL.

Don't forget: SCHEMA Gets BIG Results:

• Fills in the "entity fabric" - helps with page type:

Articles, product, service, purchase, events, contact, etc.

• Gets access to the knowledge panel, inc.

In-Depth Articles and powerful 2015 off page ranking factor.

Structured Data Tips:

• Check your WMT! Don't have schema errors or h-atom.
• Use WMT data highlighter and schema.org to define pages, freebase.org to define entity, and ratings to get 3rd party reference/quality signals.

What PIGEON really is?

Pigeon is Humming BIRD's Fat city cousin with more local entities. So, you want to:

• Enhanced listing is your friend (GBP)
• Maximize your maps listing.
• Have a quality site - Task completion.
• Have multiple good reviews (BBB, Wiki, Forums, Blogs, G+, Yelp, ETC.).
• Be mobile optimized (watch usage, WMT)

Exactly what social factors help?

• Shares of your pages (TW, G+, PIN, DIS, RED, ETC. FB)
• Activity on your associated profiles.
• Get Buzz from experts.

Activity on your associated profiles:

• Post share worthy content.
• Engage comment, talk.

Get Buzz from experts:

• Get experts talking about you (Reach out).

BackLinks that Google trust: 

• High authority site (Real business).
• Not where every one else is.
• Main content link.
• Anchor with natural (Stop words: "Good site for fruits", " Great resource", ETC).
• Appropriate amount.

Tip: Don't Match current spam patterns.

BackLinks that Google 90% ignore:

• New blogs.
• Manual post sites.
• Multi-topic sites/page.
• PR, Directories, Articles.
• Followed sidebar or footer links (manual).
• Comments, social bookmarks, forum prof.

Tip: No more than 10% EMQ, PMQ, or commercial dofollow anchors (Even if in URL, that doesn't matter)

How to get trusted BackLinks? (BackLinks tips for 2015)

• Beat the white haters at their own game.
• Blog posts (Still...) and Legit news sites.

How to beat the white haters at their own game?

Google reward creativity

• Brain storm --> Produce --> Amplify.

Content that gets shared:

• Funny/Zany --> be hilarious.
• Controversial --> be that person.
• Emotion provoking --> be the knowledge resource.
• Useful and interesting --> make for groups who will amplify you.

Blog posts (Still...) and Legit news sites: 

• Only on ranking, Legit, established, single topics, w/ no EMQ links outs to any one - Most especially you.
• Only main content links (citation on image or editorial reference).
• Again previous rules apply - no more than 10% EMQ, natural stop words.

Why to use sandbox while Google ignoring them?

There's no sandbox for what's trending, the more popular you are, the more you will rank for your topic.

• Topical refs.
• Expert shares.
• Social share aggregate.
• Social profile proofs.
• Ratings/Reviews.

Social profile proof! ... show you are real to Google:

• Boost 1 : Engagement.
• Boost 2 : Engagement.

Boost 1 : Engagement

• Bigger G+ interaction (followers and comments and +1) 3-4 days before boost.

Boost 2 : Engagement

• Some re-tweets from mid sized accounts over a couple day.
• Some twitter favorites.
• Some FB shares.

Note: no other SEO going on at this time - no content changes or additions - no links.

Atom bomb for 2015 SEO!

• Off page entity framework (co-citation/mentions/ratings).
• Search hacks (see what google sees)

Use this to see what Google sees: -site: www.xyz.com "www.xyz.com"

• Get all the positive Mentions/Ratings you can.
• Delete the overtly Negative ones.

2015 SEO Formula:

• Title H1-4 / Content (ctr-bounce)
• Awesome site.

Title H1-4 / Content (ctr-bounce):

• Topical Rets.
• Experts shares.
• Social share aggregate.

Awesome site:

• Social profile proof.
• Ratings/Reviews.

Panda Single BIGGEST Demoter Algo Moving forward:

• Panda is like the NAZLs banging on your door and they check every house monthly. unannounced.
• Panda based upon usage metric and on/off page factors.

DO: 

• Users satisfied.
• Professional Finishing.
• Legit Business signals.
• Out link to authorities.
• Be shared, linked, reviewed.

DON'T:

• Make "SEO" content.
• Duplicate/ stuff Kws.
• Have a bad reputation.
• Annoy users with ads.
• Have naked affiliate links.

Penguin: "web spam" or "over-optimization" algo

• Work on On page and off page over optimization.
• P2 Relation between EMQ --> EMQ(D). 
• This includes title/alt, titles, URLs, content and anchors.
• P1 affected home page only, P2 page based (flag).
• Punitive: Only runs twice per year or so. Have to wait.

How to remove it?

• Remove on page keyword repetition.
• Delete at least 80% of your EMQ BackLinks. 404 pages, delete target page.

Payday loans:

• Loose name for a set of algos released June 5,11,27-28 2013 and June approx. 12th 2014.
• Penguin higher thresholds, PDL lower thresholds.
• Seems to work on exact same principles as P2.
• PDL victims have exact same EMQ --> EMQ as P2.

Paid links, affiliate links, advertorials:

• Looked for by Google's manual team.That includes questionable/borderline spam links.
• Over 12.000 Google manual reviewers (2012).
• Algo bubbles up suspects, and spam form.

To avoid:

• Sidebar, footer, directory list, blogroll, sitemap, compilation of source, style links (on/off).
• At best devalued, at worst triggers manual action.

Manual actions (Penalties):

• It comes from the manual web spam team.
• there is 6 or more types of manual actions. Listed in web masters tools under (search traffic).

Unnatural link notices:

• Actions vs site vs. Actions vs links.
• Vs sites. Must delete links, show good faith, disavow rest, and submit for reconsideration.
• Vs links. Must do .. nothing (warning to change).

Duplicate content Problems:

• It force Google to choose which page to rank. (They always choose the legacy trust + authority).
• John Mueller has admitted they trust sites with cross domain dub content less.

Duplicate content tips:

• Use pubsubhubup or xindexer or web master tools to spider content.
• Use right clicks copy paste and view source blockers.
• Use copyscape to find copiers (use batch search).
• File DMCA requests with Google.
• Use and keep a site map.
• Just rewrite the content especially if it poorly performs, add in video and images, did you know? ,factoid blocks.

How to protect yourself from negative SEO?

• Don't leave your self open to negative SEO By doing lazy 2008 SEO.
• Older spam domains more susceptible: sub-brand.
• Have the signals they don't know about, can't get.