Improving your WordPress Page Rank (PR) With SEO:
In general, if you are a website master or a blogger it's really important to understand what is the PR (PageRank) and how to improve it. It's so simple to understand it Really. when i started searching for it i found two types of results, the official results with a lot of algorithms, and the simple results with simple definition. And both of them didn't feeds my hunger. I want to understand what PageRank really is by simple way. And the one who feeds my hunger at this point was Matt Cutts one of the most top expert in search engine optimization and Search engine ranking factors. This video was too long ago but it still very useful. So are you ready to begin?
content includes:
- Why do you blog?
- Relationship between WordPress and SEO.
- SEO Optimization of WordPress. What plugins to use?
- How Google work?
- What is PageRank?
- Avoid buying BackLinks.
- How does Google rank pages?
- How to be relevant? How to be on topic?
- How to do better with keywords?
- Regular user experience about your blog.
- Using Google ADword keywords tool.
- Using keywords in URL paths.
- Tweaking titles, URLs, content.
- SEO tips. Keywords.
- On page stuff, don't over do it!
- Being relevant. Summary.
- Gaining a Reputation introduction.
- Gaining a Reputation advanced guild.
- Google tools can help.
- Final tips.
- Things you should not to.
Why do you blog?
- Fame.
- Access.
- Attention.
- Money.
- Rankings.
- Doing it for fun.
- keeping up with the family.
- Poem, rants, daily thoughts.
- Posting recipes.
- Deep desire to post cat pics.
At this point you need to define the reason that you are blogging for.As Matt says if you are blogging for fun or for keeping up with the family or any of the last five points so you got the power to do whatever you want, you don't need to watch this video or reading this tutorial unless you want to have some fun. Watching Matt is the fun it self really you will enjoy that but let's back to the point. Most of people blogging for one or more of the first five points. And if you do, you need to know how to do better in Google and that what we are going to talk about.
Relationship between WordPress and SEO:
As Matt says WordPress is a great choice because WordPress take care of 80-90% of the mechanics of search engine optimization (SEO) which mean how crawl-able website is? But although there's a few things you need to optimize it.
SEO Optimization of WordPress. What plugins to use?
- Akismet.
- Cookies for comments.
- Enforce www preference.
- FeedBurner FeedSmith.
- WP super cache.
Akismet:
Cookies for comments:
This plugin adds a style sheet or image to your blog's html source code. When a browser loads that style sheet or image a cookie is dropped. If that user then leaves a comment the cookie is checked. If it doesn't exist the comment is marked as spam. The plugin can also check how long it took a user to enter a comment. If it's too fast it's probably a spam bot. How fast can a legitimate user enter their name, email, web address and enter a well thought out comment?
WP super cache:
A very fast caching engine for WordPress that produces static html files.
Enforce www preference and FeedBurner FeedSmith was too long ago. So, i found non official information about them, you can take a look on Google.
How Google work?
Google crawl roughly in decreasing order of PageRank. Which mean the more PageRank you have the faster you will be found, the deeper Google will crawling your site, the more often Google will visit your pages to see if you made any updates on them. So, you will ask how to improve my PageRank but first do you know what is PageRank really is?
What is PageRank?
PR (PageRank) is not a secret and it's not so complicated to understand, it's so simple. You may saw the PR algorithm it's some complicated but Matt explained it by simple way. Here it is, PageRank is:
The number of importance of links points to you
For example if you have a blog and your friend has a blog, 10 links points to your blog and 20 links points to his blog, who has more PageRank? by this way he will get more PageRank. But, what if you got links from CNN, NY times, and high quality sites. And he got 20 links from friends blogs?
So PageRank is not a lot of links points to you as much as where they come from? So, how this work?
Let's say there's a site(A) with 100 PR links to two sites(B&C) which mean will split equally between them. So now we got site (A) with 100 PR, site (B) with 50 PR, and site (C) with 50 PR too. And there's although site (D) with 9 PR links to three sites, one of them is site (B). So, we have site (A) with 100 PR, site (B) with 53 PR, site (C) with 50 PR, and site (D) with 9 PR. And this how it work.
Avoid buying BackLinks:
Simply when Google tested some of those links, Google stuff found that all those links are broken and targets the 404 page which mean has no value to add to your blog.
How does Google rank pages?
You want to be relevant and reputable
Relevant is what in your page. Reputable is what people saying about your page and your blog, how they link to you. And you need to be both, you need to be on topic and although you need to be reputable.
How to be relevant? How to be on topic?
Relevant is the stuff on your page, what you wright includes the mechanic of how you write, to be relevant you need to ask your self:
- What do i love?
- What am i really good at doing?
- What do i have to say?
If you don't love something don't write about it, you need to have something that you care about, to talk about something you really care about because if you write often if you write every day then you gonna write a good stuff.
How to do better with keywords?
Let's say we got a device like a flash driver, a USB driver. So, think if you gonna go to Google and type what this is what you gonna write? What you will search for in Google and what other people will search for in Google? What did you type in Google to find this device? Flash drive, USB drive, Fun drive. So, you think that is USB drive but someone else seeing it as a flash drive. The point is if you are a blogger think about all different ways that someone may describe something, think about ways to naturally put all possible keywords in your post.
Regular user experience about your blog:
Well, you may thinking about what word people gonna use in search and not thinking about what regular user going to say about your site or your blog. It's like when you enter a home page and says where am i in? I don't understand what is that? I don't even know, I don't know what it's about. So look at your site as a regular user or even ask your friends about it, get a feedback it's so important to know what regular users says about you.
Using Google ADword keywords tool:
One of the most important tools in SEO is Google keywords tool. If you are going to use a keyword you can ask google keyword to show you related keywords to it and show you how many searchers searching those related keywords. It's simply giving you an idea about what people searching for and that amazing because it's show you keywords that you didn't though about. So it's a very useful tool that let you know all possible keywords you need to put in your post.
Using keywords in URL paths:
- Dashes are best.
- Next best is underscores.
- No spaces is worst
Google looks at a lot of different things, 200 factor and PR just one of them. Google looks at your URL, at your title. So using the keywords in the post URL giving you the chance to rank higher in Google. But, not a lot of keywords, just a few keywords will do. For simple example look at the URL of this post.
Tweaking titles, URLs, content:
As Matt says keyword like change if you going to use it, you can type change in the URL, changing in the title, Changes in the content and all possible words the searchers may use in Google search box.
SEO tips. Keywords:
- Use categories that are although good keywords.
- Keywords in URL paths: example.com/my-keywords
- Someone should ask me: What if I've already done my site? Should i change things?
If you use underscores should you change every single page in your blog? Should you change all URLs in your site? No, spent your time in making better content. It's just to something to take care of while going forward in the feature.
On page stuff, don't over do it!
Repeating keywords over and over don't help any one even you, In fact using it between 2-6% of your words is so much better. Google don't say wow they guy got so much of this keyword in his page so it's the better result, no acutely if your keyword become more than 10% of your content Google may through it a way and get another one only got the keyword three-four times.
Being relevant. Summary:
- Find something you're passionate about.
- Write often.
- Pay attention to the mechanics, don't over do it.
Gaining a Reputation introduction:
How to be more know? How to get more PageRank by people linking to you?
- Be interesting.
- Update often.
- Apply Katamari Philosophy.
Be interesting:
Do you ever tried something good. Then you told a friend of you this thing is interesting, it's really amazing? If you did. So, you already know what is interesting.
Update often:
Write often and let users checks your blog for more new interesting thing.Apply Katamari philosophy:
Katamari is a game that you get a small katamari like 1 cm tall, and you rolls up things and more bigger things. So you get 100 m katamari, you can roll up buildings and islands and the earth WOW. It work that way start small and you will roll up thing so you will be bigger and bigger over time.
Gaining a Reputation advanced guild:
- Provide a useful service.
ex: Eric Goldman blogger about legal issues & search.
- Do original research or reporting.
ex: Danny Sullivan-Compared spam on Gmail, yahoo.
ex: Louis Gray-Watched his referrers
- Give a great information.
ex: Lifehacker-High quality tutorials and guides.
- Find a creative niche.
ex: icanhascheezburger-One sentence
ex: Penny arcade-xkcd
- Write some code
- Live blogging!
- Make lists.
ex: 11 reason why WordCamp ruled.
- Create controversy.
- Meet folks in Tweeter, Facebook, FriendFeed.
Google tools can help:
- webmaster tools.
- Google analytics.
- FeedBurner.
- Custom search engine.
- AdSense
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Final Tips:
- Google webmasters give you all kinds off crawl status.
- Google webmasters let's you choose a preferred domain.
- Google analytics let you know your ever green posts.
- Show related blog posts.
- Use FeedBurner to where users coming from.
- Avoid shortcuts and spams.
- Avoid paid posts.
- Keep your WordPress and web server updated.
- add .htaccess in WP-admin.
80-90% of this post information belong to Matt Cutts, thank you.
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