google seo guide for new websites below 50 pages

Google seo tips for new websites below 50 pages:

One of the most important things to know when you consider to start a new web site or a new blog is to know how to start, if you read this that's mean you already interested about collecting information for your start up, but it's very important to get this information from an official expert who will show you the right direction to walk in and to make sure you are not wasting your time, for that my needs resort to Maile Ovhye one of the top experts in search engine optimization and google ranking, so .. are you ready to begin?

Start ups better qualified for this talk:

• have their main content below 50 pages.
• hope to rank only for handful of related items.

Maile Ovhye: This talk is aimed for companies who have their content below about 50 pages for those sites that are looking to rank for thousands of unrelated keywords like an eCommerce site or a news agency, you might wanna invest more time with SEO.

Objective:

• Provide the basics in an efficient manner.
• Rest assured that you're not doing something totally wrong related to Search.
• Provide pointers for more information.

Maile Ovhye: My objective for this talk is to provide you the basics in the most efficient manner possible and to help you feel assured that you are not doing something totally wrong related to search , and last, to provide pointers for more information.

Select www or non-www:

Then 301 accordingly to consolidate indexing signals.

301 redirect

Maile Ovhye: The first thing to do with your new domain is to decide whether you want visitors to see the dub dub dub version or the non dub dub dub version, At which point your 301 redirect from your non preferred to your preferred version.

Why you have to choose www version or non www version as your main site? 

That's simply because search engines looks at them as two different sites and this is not good for your website or your blog, looking at them as two different web sites may split your rank and do bad effect for your site ranking, this is why you should pick one and stick with it.

Which one to choose, the www version or non www version?

In fact choosing www version or non www version has no thing to do with SEO but there's a big different between them, although google suggest to use the www version as your main site. 

Maile Ovhye: Many large corporations like google and facebook actually keep the dub dub dub version, but you're free to do which over you want. the reason why we use a 301 and not a 302 is because a 301 is a permanent redirect and that why it signal to applications like search engines to actually transfer all those indexing properties from the source to the target.

Verify ownership in Webmaster Tools: 

When you verify your website owner ship in webmaster tools you receive messages from google webmaster tools team and the most two important messages you may receive: 

• When your website is in real dangerous.

Maile Ovhye: I encourage you to sign up for email forwarding. Email forwarding allows google when we have any message for you, like when we think you might been hacked or we think your site is hosting malware.

• most of your website pages are not indexed.

Maile Ovhye: or we're having trouble crawling your site and we found a high number of unreachable URLs. So any of those messages can be forwarded to google webmaster tools and if you have email forwarding enabled, it can be forwarded directly to the inbox that you check every day.

Domain background check:

• "Keywords" listed in Webmaster Tools.
• Indexed with a [site:foo.com] search.
• Rank when searching for domain name.

Maile Ovhye: One more research tip is to perform a background check on your domain. For example, if it was previously owned by spammers then you are not going to rank very well now. So, one good way to check is to look at the keywords listed in webmaster tools for your site and see if you see any unwanted words there. Although you can see if you are indexed by performing a site colon search with your domain.

Tip: Previously a spammy domain? Submit a reconsideration request through Webmaster Tools 

Webmaster Tools. Fetch as Google bot:

• looking at your website as a google bot.

Maile Ovhye: I'd like to highlight the fetch the fetch as google bot feature in webmaster tools. It's a great feature cause you gave us a URL and then we perform a crawl as google bot, and you can see exactly whether we've been redirected appropriately and exactly what content we download.

• indexing your new pages and updated pages in google faster.

 Maile Ovhye: An additional part of this feature, and i think this is really useful, is that you can actually tell us to not just crawl but to submit to index for that URL. And this way, any time you update a page or you create an entirely new page you can trigger that entire process to happen by google and have it available to searchers even faster.

Include analytics code:

Start collecting data even if you're not ready to use it

Maile Ovhye: My next advise is to include analytics code whether it's google analytics or anther provider. Now you wanna start collecting this data even if you're not ready to use, it's because once you hire someone it's better to have some historical information about your site.

Strategy in site design:

Consider users/personas for your site

• Customers

• Parents/kids
• Developers
• Enthusiasts
• First-time vs. loyal customer

• Investors
• Press

Maile Ovhye: The next is the strategy in your site design. You'll want to create a great experience for all your visitors and their different personas. So, consider your customers. Although your investors and what content will they see? Or even the press.

Site strategy ideas:

• Utility: Does our site design meet the needs of each persona?

Maile Ovhye: Some questions to ask when it some to site strategy are utility. Does our site design meet the needs of each persona and does each persona have a great experience? 

• Navigation: If searcher lands on child page...
• Can they figure out where they are?
• Can they easily navigate to where they want to be?

Maile Ovhye: Navigation, if a searcher lands on a chilled page, and that's common with search results they don't funnel directly through your home page all the time, can they figure out where they are? And can they easily navigate to where they want to be?

• Focused: Does each page contain one logical topic obvious to visitors?

Maile Ovhye: Another question is about whether or not your site is focused. Does each page contain one logical topic that obvious to visitors? It's common with start ups that because you are tight on and resources, that as you collect more and more information, you just add that to existing pages and make those extremely long forcing to scroll. But, instead, think about your site design and if that should be broken up into separate pages.

Define your conversion:

I want my <group foo> visitors to

• Sign up for the newsletter
• Contact our bizdev lead
• Buy our product
• Try our product
• Share our service

Maile Ovhye: The next step and this is especially helpful for start ups is to defines your conversion whether that means for group foo visitors to sign up for the newsletter or to contact bizdev lead or to try our product, you want to have relevant conversion possible on every page like a call to action. And not force users to make extra clicks.

Make a relevant conversion possible on every page "don't force users to make extra clicks".

Be smart about your copy:

Include relevant keywords naturally in your text

• Include query terms normal people would use to find your product/business (e.g., "running shoes," not "athletic footwear")
• Research common terms through Adwords keywords tool.
• Consider tag clouds and misspellings as fairly played out.

Maile Ovhye: When it comes to your copy or the actual information that you have on each page, it's great to include relevant keywords naturally in your text. These key words are like query terms that normal people would use to find your product or your business. So, for example, companies might call themselves as selling athletic footwear but in your actual copy it's better to include terms like running shoes which is what people actually search for.

Answer your visitors'/personas' questions

• Is the product reputable? Show reviews, let users review.
• What if it doesn't work? Explain customer satisfaction policy.

Maile Ovhye: One more thing i wanted to mention about the copy on your page is yo answer your visitors or the personas questions that they might have. For example, is the product reputable. Perhaps show reviews or let other user review. Or if a user might ask, "What if this product doesn't work" then explain the customers satisfaction policy.

Every page should include :

• Unique topic
• Unique title (displays in search results)
• Unique meta description for the snippet
• For non-dynamic sites: keywords in the filename, lowercase and hyphen separated
• Descriptive anchor text for every link

Maile Ovhye: Every page should include a unique topic, a unique title as that can be displayed in search result, a unique meta description which might be displayed as the snippet and then for non dynamic sites, this is just a best practice, but it's good to have keywords in the file name, lower case and hyphen separated. And then, of course, descriptive anchor text for every link whether you linking internally or externally to anther site.

Anchor text: Room for improvement

"For more information on our product specifications, click here."

Maile Ovhye: Click here is not that descriptive. Better way to have it would be..

Anchor text: Good example!

"For more information, please read our product specifications."

Maile Ovhye: A good example of site that has a unique topic on each page as well as a unique title and descriptive anchor text can be showing with this search result for NASA. Now, NASA doesn't only have their home page shown, but although has generated site links. These site links algorithmically by Google but they can influenced by great design, having a unique title as well as great title.

Sitelinks

Potential pitfalls:

• Hiring a rogue or shady SEO (if they guarantee anything, that's bad news)
• Participating in link schemes or buying links to pass Page Rank.
• Focusing more on site fanciness than having indexable/searchable text.

Maile Ovhye: Please do not hire a rogue or shady SEO. If they guarantee any ranking it is too good to be true. Please don't participate in link schemes or buying links for the purpose of passing Page Rank. And last, i know it's great to have a fancy site but try not to focus so much on site fanciness that you don't actually have indexable and searchable text.

Speed:

• Akamai study finds two seconds as customer "acceptability" threshold for e-commerce sites.
• Google aims for under a half-second.

Maile Ovhye: Anther thing to consider about your site is the page low time. I've noticed a lot of start ups don't necessarily have time to focus on this. But, it's good to know that Akamai actually did  a study of eCommerce sites and found that 2 seconds is the threshold for eCommerce sites acceptability.At Google we aim for under a half second. In general the longer your page takes to load, the more likely it is that users can click a way.

Ranking:

• Check how you rank for your company name. (Hopefully #1 and with site links.)
• Understand how you rank for other terms through Webmaster Tools' Search Queries .
• Get involved.
  • No one searches for your new kind of product or service? Perhaps prioritize finding a potential audience/community on existing forums, blogs, or social media sites.

To rank well, provide an awesome product or service, then attract buzz: natural links, +1s, likes, follows, shares...

Social media marketing:

• Think holistically: Create an identity on key sites, participate, connect users to entry point of conversion.
• Focus your energy where your audience hangs out.
• Play to your authentic strengths

• CEO likes to tweet.
• Salesperson enjoys Facebook.
• Developer already on Google+, Stack Overflow.

Takeaway...:

Even with great marketing

and terrific advertising,

valuable conversion still happens on your site.

Stay focused and make sure you're ready!